Prepare the brisket by selecting a good quality brisket, ideally USDA Choice or Prime, and trim any excessive fat, leaving about a quarter-inch of fat cap.

Preheat your oven to 250°F (121°C) and let the brisket sit at room temperature for about 30 minutes.

Generously apply the Texas-Style brisket rub all over the meat, ensuring every nook and cranny is coated.

Place the seasoned brisket in a roasting pan, fat side up, and cover it tightly with aluminum foil. Cook low and slow for about 1 hour per pound or until internal temperature reaches around 195°F (90°C).

Once the brisket reaches the perfect internal temperature, remove it from the oven, keep it wrapped in foil, and let it rest for at least 30 minutes.

After resting, slice the brisket against the grain into thick slices and serve with your favorite sides.